Marks & Spencer (M&S) has initiated to launch of 46 new websites across the world to expand its online reach to more than 100 countries.
The launch, announcement is part of M&S’s plan to “increase” its online business, and almost double the number of international markets where it has a pureplay online presence.
The firm said the expansion would allow it to capitalize on growth without substantial upfront costs.
M&S posted its first loss in its 94 years as a publicly-listed company as coronavirus hit store sales last year.
Paul Friston, international director at M&S said “Our international business has seen strong online growth since the start of the pandemic as increasing numbers of customers choose to shop through our range of flagship websites”.
Online e-commerce sales were up 75% according to its latest interim results, as overall losses across the business reached £87.6m in the six months to 26 September.
The new websites will be launched in countries including Argentina, Bahamas, Barbados, Belarus, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Chile, China, Colombia, Costa Rica, Jamaica, Pakistan, and more. It will offer customers a range of M&S’s clothing and home products.
As informed by the retailer, it had been launched using a low-cost approach, combining a flexible website platform with orders fulfilled through M&S’s established distribution network.
Mr. Friston said, “Under our Never the Same Again program we’re focused on turbo-charging our online business both in the UK and internationally, and as part of this we see a real opportunity in extending the number of countries where we run an online channel further”.